James Madison University

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Use of JMU Purple and Gold

Only official Pantone Matching System ink colors or their corresponding four-color process builds shall be used whenever JMU purple and gold appear in print communications.

The following Pantone Matching System ink colors shall be used whenever official JMU purple and gold appear in printed communications with spot color: 2685 Purple and 1245 Gold or 871 Metallic Gold.

The following formulas shall be used when specifying process color (CMYK) for JMU purple and gold in full-color printed publications:

  Cyan Magenta Yellow Black
Purple 80 80 0 0
Gold 0 28 100 19

The following HEX codes shall be used whenever JMU purple and gold are represented on the Web and other electronic presentations:

  Red Green Blue #RRGGBB
Purple 45 00 84 #450084
Gold C2 A1 4D #C2A14D